automatica 2020 not to be held as in-person event—new format for 2021 under development.
- Messe München develops new event format for summer 2021 in cooperation with the industry
- Further expansion of digital offering
- Next automatica to take place June 21 to 24, 2022
The automatica exhibition scheduled for December 8–11, 2020 will not take place due to the current travel restrictions in Europe in connection with the coronavirus pandemic, which are becoming more stringent. This decision has been taken by Messe München in agreement and close coordination with the conceptual sponsor VDMA Robotics + Automation and the automatica Advisory Board. In coordination with the industry, Messe München is now developing a compact new in-person event for mid-2021, which will be adapted to the specific circumstances in times of the coronavirus. In addition, auto-matica is further expanding its digital offering.
In March, Messe München decided to move the exhibition date from June to December in agreement with the VDMA Robotics + Automation Association. Messe München had done everything it could to ensure a safe in-person exhibition by postponing the event to the latest possible date of the year and drawing up a comprehensive protection and hygiene protocol. However, current developments make it absolutely necessary to rethink these plans.
Due to the increasing number of infections, travel restrictions have been imposed for an increasing number of European countries and regions in recent weeks. Similarly, the travel situation outside Europe has barely improved. In addition, many German and international corporations have issued internal travel bans. As a result, most exhibitors fear that only a small fraction of the visitors originally expected will attend. For this reason, they no longer consider participating in automatica 2020. Under these circumstances, which are unlikely to improve, automatica 2020 is unable to perform its task of bringing together supply and demand. Holding automatica this December would cause lasting damage to the exhibition in the long run.
Falk Senger, Managing Director Messe München, on the decision: “An exhibition thrives on its participants. However, too many of our exhibitors and visitors could not have come to Munich due to travel restrictions. That is why we ultimately had to cancel automatica 2020. This situation makes it all the more important to look ahead now. We are working hard on new offerings to bring the industry together and move it forward.”
“The original decision to postpone automatica was correct. However, with external conditions having deteriorated sharply recently, a reassessment of the situation is essential. We are glad that Messe München has reacted flexibly and is now breaking new ground together with the industry”, confirmed Patrick Schwarzkopf, Managing Director of VDMA Robotics + Automation.
New exhibition format for summer 2021 under development
The industry’s need for personal contact, exchange and presentation opportunities is stronger than ever. This is why Messe München is now working with exhibitors to develop a new in-person event with digital elements, adapted to the circumstances in times of the coronavirus. The new event has been conceived as a compact ‘exhibition before the exhibition’ for early summer 2021 and is to become an add-on to automatica. Detailed information on this will follow shortly.
“We upheld automatica until the end. But the current infection rate developments make hosting a successful world-leading exhibition impossible and would have damaged its aspiration and image. That is why we will now focus our planning efforts on a new event next summer to bridge the time gap to automatica 2022—thus providing the necessary positive momentum for the industry,” says Wilfried Eberhardt, Chairman of the automatica Advisory Board and Chief Marketing Officer of KUKA AG.
Expansion of digital offering
Above and beyond that, automatica is expanding its digital offering, thus providing additional exchange opportunities and orientational knowledge. In the new online event series “Let’s talk by automatica”, for example, top-class experts, suppliers and users regularly take a closer look at current issues and trends in robotics and automation. In addition, there are plans such as offering essential parts of the supporting program, which was originally planned for the December exhibition, in a virtual setting. The International Symposium on Robotics (ISR) would be a good example for this. Details will follow in the coming weeks.
“VISION is also developing just as dynamically as the machine vision industry. We are using the current challenges to implement other measures which will be beneficial to the world’s leading trade fair in the long term,” said Florian Niethammer, Team Director and the Project Manager responsible for VISION at Messe Stuttgart. In addition to the strategic measures initiated in 2020, e.g. the launch of the VISION Start-up World or an extensive communication campaign on the Chinese market, Messe Stuttgart is planning to further enhance the trade fair experience at VISION 2021 through digital supplements. However, there are no plans for a virtual replacement of the cancelled trade fair date in 2020.
Dr. Klaus-Henning Noffz, Director New Business Development Basler AG and Chairman of the Board of VDMA Machine Vision, the promotional supporter of the world’s leading trade fair for machine vision, welcomed the approach by Messe Stuttgart: “VISION is an essential platform for the machine vision industry. We are looking forward to a strong VISION 2021, and once again with many personal meetings with business contacts and friends from all over the world.”
“VISION is the main driving force for the machine vision industry: important business contacts are forged and cultivated, innovations are presented and developments are discussed during the trade fair. We are all the more pleased about the date next year in Stuttgart,” concurred Gabriele Jansen, Managing Partner of Vision Ventures and a member of the Board of Directors of the European Machine Vision Association (EMVA), in endorsing the decision by the organiser of VISION.
EMVA’s annual Business Conference for the first time ever was held in a virtual format at June 26, 2020. All conference ticket fees were announced to be donated and many conference attendees supported the EMVA approach by purchasing tickets.
Dr. Stephan Sigrist, founder and head of the W.I.R.E. think tank has spent many years analysing interdisciplinary developments in business and society, focusing on the implications of digitisation in the life sciences, financial services, media, infrastructure and mobility.
Pantaley Dimitrov is a Senior Director responsible for the B2B Technology and Industrial practice at Simon-Kucher & Partners.
Previously Chris has was the founder and CEO of Scottish industrial 3D time-of-flight specialist Odos Imaging, prior to the acquisition of the company by Rockwell Automation in November 2017. Until March 2020 Chris was Director of Advanced Technology at the Safety, Sensing, and Connectivity Business of Rockwell Automation.
Matija Kopić built his first startup, Farmeron, in 2012, and the company grew into one of the most known startups in Croatia.
‘Photonics & Machine Vision’
