Peter Stiefenhöfer is now assisting with EMVA’s press relations.
Barcelona, September 17th, 2026. The European Machine Vision Association has a new Media Relations Manager – Peter Stiefenhöfer has recently taken over this role from Andreas Breyer.
“In Peter Stiefenhöfer, we have found a successor who can draw on many years’ experience in specialist journalism, having worked as an editor at the weekly newspaper *Markt & Technik* and as Marketing Manager at Stemmer Imaging,” said EMVA General Secretary Thomas Lübkemeier. “Through his press agency, PS Marcom Services, he has specialised in the field of machine vision and supports numerous well-known companies in this sector with their press and marketing activities. He has now taken on the role of EMVA Media Relations Manager alongside this, and we are very much looking forward to our upcoming joint projects.”
Andreas Breyer, who has worked for EMVA since 2008 and has been responsible for numerous EMVA activities in the fields of market research and press relations during that time, will, in his new role at tekom Deutschland, coordinate the international open-source standard iiRDS.
“Andreas has been with the EMVA for around 18 years and has done an outstanding job for our independent trade association during that time. We would like to thank him very much for the excellent collaboration and wish him every success in his new career path,” Lübkemeier continued.
EMVA will once again be the lead organiser of the ‘International Machine Vision Standards’ stand at VISION, the leading trade fair for machine vision (Stuttgart/Germany, 6–8 October 2026). At Stand 8E46 in Hall 8, machine vision experts will present the latest versions of the hardware and software interface standards most commonly used in the industry.
Founded in 2003, the European Machine Vision Association (EMVA) is a not-for-profit and non-commercial association representing the Machine Vision industry in Europe that is open for all types of organizations having a stake in machine vision, computer vision, embedded vision or imaging technologies: manufacturers, system and machine builders, integrators, distributors, consultancies, research organizations and academia. The EMVA hosts four international vision standards, and all members – as the 100% owners of the association – benefit from the dedicated networking, standardization, and cooperation activities of the EMVA. www.emva.org

The machine vision standardization community is looking back on a successful spring edition of the International Vision Standards Meeting (IVSM) which was hosted by the European Machine Vision Association (EMVA) and held in the Czech capital, Prague from April 13 – 17. Overall, 82 machine vision engineers from all over the world have attended the meeting in person. The main discussions and decisions in the working groups are summarized as follows. Above that, a common theme in many meetings was the possible impacts of the EU Cyber Resilience Act and how to address the topic.
Always being one of the highlights, the traditional plugfest gathered engineers applying the standards connecting a wide range of products to test compatibility, functionality and technical performance. Herein, the release candidate of GigEVision 3.0 had its inaugurating plugfest in preparing the release of the standard version.
In Hall 2, EMVA member companies will showcase their solution expertise for machine vision applications in intralogistics at the joint booth. This year’s participants include ADVANTECH Europe B.V., IDS Imaging Development Systems GmbH, iiM GmbH, Murrelektronik GmbH, Neousys Technology Inc., Smart Vision Lights, and Teledyne Dalsa Inc. Visitors with and without machine vision experience are welcome at the stand, where they can talk to company experts about specific projects as well as the fundamental advantages and possible applications of image processing in intralogistics. In addition, the EMVA trade association will be presenting its range of services and events to visitors at LogiMAT 2026. Where: Hall 2, Booth 2C14.
Rome, Italy, May 27th, 2025. The EMVA Young Professional Award 2025 goes to Dr. Rolandos Alexandros Potamias for his work “High-fidelity 3D Hand Modelling, Detection and Reconstruction in world-coordinates”. The awardee was announced on 23 May during the 23th EMVA Business Conference in Rome, where he also had the opportunity to present his work as part of the regular conference program. Rolandos Alexandros Potamias is a postdoctoral researcher in 3D Computer Vision at the Department of Computing of Imperial College London in United Kingdom, focusing on perceiving and modelling humans. Rolandos holds a MEng from the School of Electrical and Computer Engineering in National Technical University of Athens. He obtained his PhD degree from Imperial College London under the supervision of Stefanos Zafeiriou with the thesis entitled “Advances of graph neural networks for 3D shape learning and analysis”. Rolandos’ current research efforts focus on building foundational embodied AI for open-world robots.
