Next VISION to take place in 2021

VISION show organiser Messe Stuttgart just announced the next VISION – the world’s leading trade fair for machine vision – being scheduled for 5-7 October 2021 in Stuttgart.

Messe Stuttgart will stage the next VISION, the world’s leading trade fair for machine vision, from 5 to 7 October 2021. The trade fair organiser is therefore complying with the request by the polled exhibitors and visitors who voted in an extensive survey by a clear majority (75% of surveyed exhibitors and 81% of surveyed visitors) for an attendance event next year. The new date in the odd trade fair year – in parallel with Motek, International Trade Fair for Automation in Production and Assembly – will be retained in the long term.

“VISION is also developing just as dynamically as the machine vision industry. We are using the current challenges to implement other measures which will be beneficial to the world’s leading trade fair in the long term,” said Florian Niethammer, Team Director and the Project Manager responsible for VISION at Messe Stuttgart. In addition to the strategic measures initiated in 2020, e.g. the launch of the VISION Start-up World or an extensive communication campaign on the Chinese market, Messe Stuttgart is planning to further enhance the trade fair experience at VISION 2021 through digital supplements. However, there are no plans for a virtual replacement of the cancelled trade fair date in 2020.

Dr. Klaus-Henning Noffz, Director New Business Development Basler AG and Chairman of the Board of VDMA Machine Vision, the promotional supporter of the world’s leading trade fair for machine vision, welcomed the approach by Messe Stuttgart: “VISION is an essential platform for the machine vision industry. We are looking forward to a strong VISION 2021, and once again with many personal meetings with business contacts and friends from all over the world.”

“VISION is the main driving force for the machine vision industry: important business contacts are forged and cultivated, innovations are presented and developments are discussed during the trade fair. We are all the more pleased about the date next year in Stuttgart,” concurred Gabriele Jansen, Managing Partner of Vision Ventures and a member of the Board of Directors of the European Machine Vision Association (EMVA), in endorsing the decision by the organiser of VISION.


VISION, the world’s leading trade fair for machine vision, will take place in Stuttgart (Germany) from 5 to 7 October 2021. Staged every two years, the trade fair covers the entire spectrum of machine vision technology. In addition to first-class exhibitors from all over the world, it also impresses with its varied accompanying programme. Proven formats, such as the world’s largest presentation forum for machine vision, the “Industrial VISION Days”, will also take place in 2021.

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